How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about it. The problem is that we often feel that we’ve got to come up with some grand plan in order to get our business skyrocketing again and outsmart our competitors. Don’t be fooled! Getting back on top of the market isn’t as tough as it seems with these high-impact, easy-to-use fixes.
1. The Magic Number – 1
Implement a “advertise 1 item at a time” motto for your advertising strategy. Does that mean you can’t SELL more than one item at a time? No… but wait until AFTER the sale.
When a customer sees more than one of a product offered at unbelievably low prices, he’s confused. Which one is the better deal? Which one does he prefer? These questions encourage procrastination – one of marketing’s greatest thieves. Instead, offer the consumer a product that compliments his purchase in a nearby display… or even at the register. You’ll make extra profits instead of losing a sale.
2. Outsmart Your Competitors
Your competition is looking for you in all of the usual places. Don’t go there. Quietly look for new methods of advertising and new markets to target.
Niche markets provide the perfect sneak tactic for reaching new clients. Here’s the key… sub-divide your current market into smaller, more specific niche markets. Familiarize yourself with the needs and concerns of the niche, then present yourself as the pro in their corner. Leave your competition in the dust with the intensity of new prospects that will come your way.
Modernize an old marketing technique that still carries a wallop – postcards. Yeah, these small, inexpensive marketing tools still carry a personal message that is quick and easy to read but with new high-impact colors and designs that capture the attention of readers. Your competition won’t even know that you’re using them!
3. Encourage Communication
Communication is crucial to understanding your consumers. Encourage questions before the sale, during the sale, and after the sale. Make it easy and comfortable.
Provide convenient contact information on all of your sales materials, including Websites. If you find yourself overloaded with questions, create a frequently asked question page where clients can get the answers they need without claiming as much of your time.
Confused customers, tough competitors, and communication mishaps won’t steal profits from your account when you fix things up with the 3 quick tips.
If you run an online store selling products, such as tools, jewelry, makeup, gifts, clothing, or any other products, you make more money when you sell more products. Since the objective of any business is to make money, online store owners know that the more products they sell, the more money they can make.
“How can I sell more of my products online?” is one of the most common questions I hear from my clients.
Here are several tips that will help you sell more of your products online and generate more revenue:
Show off the products in the best possible light.
When people buy a product, they want to know what the product looks like. If someone is buying a couch, they want to be able to see if that couch would fit with the rest of their furniture before actually buying it. If someone wants to buy a piece of jewelry, they want to see what the jewelry looks like before buying it.
Therefore, the best way for you to convince your web site visitors that your products are right for them is by showing the products in the best possible light. Have high quality, detailed pictures of your products on your website so that people are convinced that they need your product as soon as they see it.
Make your website easy to use
If someone comes to your website to purchase your products, make sure they can find exactly what they are looking for. Your website should have clear and concise navigation that is exactly the same on every page of the website.
An easy to use navigation ensures that your web site visitors find what they are looking for on your website and purchase it.
Optimize website for search engines.
Another good way to drive more customers to your website and increase your online sales is by optimizing your website for search engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a website.
Optimizing your website helps you improve your search engine rankings and drive more targeted traffic to your website.
Create a blog to promote your business.
A blog is your business diary, in which you share the information about your business, your new products, different ways of using your products and much more. Your blog is an excellent tool to let the world know about your business and your products, to connect with potential customers and promote what you have to offer.
In order to bring the most online traffic and make money with your blog, make sure that your blog consistently and create blog posts that are of interest to your past as well as potential customers. Regular posts that are interesting to read is what will keep your readers coming back and buying from you.
The Internet is a great place to sell your products. When you know how to market your business online, you bring more website traffic, generate targeted leads, get more product sales and make more money.
How to Validate your Niche by Researching your Competition: Digital enterprises or online businesses are not bound by geography or stringent local regulations. This makes it easier to start a business but it doesn’t make running the business any easier. Competition is fierce in almost every niche. Whatever your niche is, you should validate it by researching your competition. Let us explain how you should go about this and also why.
Demand and Supply
The essence of most businesses can be boiled down to one reality, demand, and supply. If there is enough demand then you can cater to the supply. If there isn’t enough demand, then catering to supply doesn’t make any sense. If there is only one diner in a locality, then it is likely to do well. If there are too many diners and not many people to fill up all those places, then most of those enterprises will run out of business.
Likewise, a digital enterprise or any online niche must have enough demand for there to be space to exist. While firms or endeavors can always coexist, the pie gets smaller and there is just less in it for everyone. The hard reality is that if there are enough players in a niche already and some of them have already amassed a massive market share, then penetrating their share or usurping a chunk of it will be a herculean task.
Study your competition to find out how large a market is and if some of your competitors are already catering to the needs of the audience. If you intend to do the same thing in the same niche, then there is little or no possibility for your enterprise to find a foothold, let aside being a roaring success.
A niche within a Niche
It is unlikely that the niche you have planned to target will be completely void of competition. There may be stiff or less competition. If there are players already with humongous market shares and dedicated customers or audiences, then you need to find a niche within a niche. You cannot cater to the same exact niche that your competition is committed to.
For instance, if you are planning to target the niche of food, cuisine, or anything culinary, then you can find some subset that the existing players have not touched upon yet. If that is not possible, then you must figure out what you are best at and use that authority to create a niche within a niche. It is all about the value you can offer to your audience and how you help, change, or enrich their lives.
So you want to get your website to rank on google first page, but you’re not sure how? Well, you’ve come to the right place! I’ve ranked dozens of websites on page 1 of Google, and I’m going to show you how you can do the same.
First, let’s start with a quick primer on how Google and other search engines work.
How Google (And Other Search Engines) Work
The first thing you should realize about Google is that Google is NOT the Internet. Just because your website does not show up on Google, does not mean it is not on the Internet. Your website can be published live on the Internet without being displayed in Google’s search results for a particular keyword.
The way Google and other search engines display websites is this: Google has automated computer systems working around the clock that randomly visit websites all over the Internet, take snapshots of each page, and file them away in a massive database.
As part of taking a snapshot of each web page, Google’s system reads every word and other content on a web page (like photos, videos, audio files, etc) in order to determine the specific subject of the page. Google uses this collected data to determine which web pages to show, and in what order, for a particular keyword search.
In other words, Google’s computer algorithms dynamically determine which web page on the Internet is the most relevant for a specific keyword or key phrase and displays it first. It then displays the second most relevant page, and so on. The resulting list of web pages is known as a Search Engine Results Page (SERP).
The top section usually consists of 3 or 4 paid text ads that relate to the keyword used to conduct the search
If Google thinks the user is looking for a local business nearby, it will add a section below the paid ads called the Local Map Pack
The main section in the middle consists of an “organic” (non-paid) listing of web pages that are relevant to the keyword used to conduct the search
Example Google Search Engine Results Page (SERP)
Example Google Search Engine Results Page (SERP)
How Do I Get My Site On Google?
First, you need to make sure your website has been indexed by Google. To find out if it is, type site:yourdomain.com into the Google search box, replacing yourdomain.com with your actual domain name. If you see a listing of your website’s pages, then Google has already indexed your site and will continue to visit it occasionally to check for updates. If your website is not listed, submit it here: http://www.google.com/addurl. It will take 1 or 2 weeks for Google to visit and index your website.
Secondly, remember, Google will only display web pages that are relevant to the keyword being searched. The first step is to make sure your web page’s text is related to the keyword in question. If it’s not, chances are Google won’t show it.
Third, just because your website does not show up on the first page, doesn’t mean it is not showing up at all. Go to the bottom of the results page and click “Next” for page 2 and so on. Your website may be on page 2, page 82 or somewhere in between.
Okay, My Website Is On Google, But It’s On Page 41! How Do I Get It To rank on Google First Page?
Ah! You’ve asked the million-dollar question. An entire industry has been built to answer this question and millions of dollars are spent each year to accomplish this! My first question for you is, “How much money do you have?” Just kidding, but seriously, the good news is there are two main ways to get your website to show up on the first page of Google:
You can pay to be on the first page of Google and it doesn’t have to be a lot of money. This is called Google Ads.
You can get your website to rank “organically” without having to pay for ads.
I’ll explain both below…
Google Ads (Pay to Play!)
The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then “bid” (yes, like an auction) on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher you bid per click, the higher your ad will appear to the top of the page, all other things being equal.
You can also set a daily budget so that when your budget is met, Google will not show your ad any more that day so it won’t be clicked on and you won’t be charged. For most industries, this is a cheap and easy way to show up on Google’s first page.
For other industries (like lawyers, for example), it can be very expensive. Some keywords cost up to $100 per click or more!
Consider Hiring a Google Ads Pro
Be careful with Google Ads. They make it very easy to sign up and start showing ads on their platform (Bing has a very similar platform). But if you don’t know what you are doing, you can waste a lot of money with Google Ads. Considering the fact that I happen to be a professional who is certified by Google in AdWords campaign creation, management, and optimization, I suggest you leave it up to a pro to create and manage your Google Ads campaigns.
If the professional or agency you hire knows what they are doing, they will more than pay for themselves when it comes to returning on investment. For example, if your pro or agency charges you a fee of $1,500/mo to manage and optimize your AdWords campaigns, and they are doing things right, you should get much more than a $1,500/mo benefit from having hired them.
There are literally hundreds of different settings and features you can add or tweak for anyone Google Ads campaign. If you don’t get them all correct, you could waste or lose out on a lot of money each month. Hire a pro with proven results if you have the budget. If you don’t have the budget to hire a pro to manage your Google Ads campaigns, I recommend staying away from paid search advertising.
The other way to get on page 1 of Google and other search engines is the organic, or natural, method. These are the main results that show up below the ads or local map section on search engine results pages (see graphic above).
These results cannot be achieved by paying money to Google – they are achieved with careful and long-term optimization of many factors that Google uses when ranking relevancy. The practice of optimizing your web presence so that it shows up organically on Google is called Search Engine Optimization (SEO).
Some of the most important factors that influence your rank on google first page are:
Quality and Length of Your Page Content – Your website’s pages should be full of unique and useful information that will benefit your ideal customer or client. The longer the better, as long as it is high quality. Strive to help your target audience by creating quality content that they will want to consume (like this article!).
Quality and Number of Inbound Links – If other sites are linking to yours, especially big important sites that have content relating to yours, then Google will rank your site higher. Third-party links to your website provide a “thumbs up” or vote of confidence that signals to Google that your content might be worth pushing higher up the SERP.
Mobile-Friendly Website – The majority of people are now using mobile phones to search for information on the web. Are your website pages mobile-friendly? Your site should be optimized for mobile devices and easy to navigate so users on any device can find what they need quickly and easily.
Page Speed – Your web pages should load fast on all devices. Slow-loading web pages could negatively affect your ranking on Google. Nobody likes to wait several seconds for any website to load. You can conduct a free page speed test here or use a tool like Gtmetrix to test your website page speed.
Keywords in Page Content – Obviously, if the keywords you are targeting actually appear on your site in the text and titles of the pages, you will rank better for those keywords. Don’t “keyword stuff”. That practice is outdated and will only hurt you now. Write your content for humans, but do keep Google in mind. Don’t use too many keywords. When in doubt, keep it natural sounding.
Authority of Domain Name – The longer you’ve owned the domain, the better. The more pages of quality content you have on your domain name, the better. Also, include keywords in your domain name if you can (although Google says this does not directly impact your rankings, it could help influence a user to click on your website vs a competitor’s).
Secure Pages – Your web pages should load via https so they are secure. Google, and regular humans, like to see secure pages, even if you’re not processing credit cards or obtaining personal information. In their Chrome browser, Google is now labeling all pages that load with an SSL as Not Secure. Don’t be one of these naughty sites…get an SSL installed by your web hosting company so that all your pages load securely.
URL Structure – “Pretty” URL’s are better (https://redstarsa.co.za/blog is better than https://redstarsa.co.za/index.php&id=54). If your page URL’s are human-readable, that’s a good thing.
Other Things You Should Do to Rank on Google First Page:
Google My Business
Claim and optimize your Google My Business listing, especially if you are a business that serves only your local community (like a bakery or plumber). Then, get as many positive reviews as you can. This will greatly increase your chances of showing up in the Local Map pack section above the first organic listing. This can be huge if you do it correctly!
Start a Blog
One of the single best things you can do to rank highly on Google is to start a blog and post articles regularly. If you’re not sure what to write about, think about the top 5 questions your customers ask you. Then write a thorough answer to each question – one blog post per question. Notice the title of this blog post?
Get a Few Quality Links
Partner with a non-profit in your local community and do a contest or giveaway. Maybe the local paper will pick up on it and give you some free PR (and a link to your website). Join your local Chamber of Commerce or BNI and get a listing on their website. Offer to write a guest article for the local paper or neighborhood magazine. They will often include a link to your website in your bio at the end of the article.
What is a citation you ask? A citation is a listing of your business on a local directory site. Go to sites like Yelp, Foursquare, YP.com, Angie’s List, etc and make sure your business listing shows up there and that the information is accurate. This helps create a robust link profile for your domain name and will send signals to Google that the information they find on your site can be trusted because it is found on other sites around the web.
You’re Never Done
Additionally, just because you rank well for one keyword or key phrase, does not mean you will rank on google first page for a similar keyword/phrase. And remember that Google is constantly updating its ranking algorithms so today’s rankings may not equal tomorrow’s rankings.
Expect to see your site move up and down in the rankings on a daily or weekly basis – it may even drop from the rankings altogether. This is why SEO should always be ongoing.
Remember, your competitors are likely following the same protocols as you are to rank on google first page. They are likely optimizing their web presence using the same methods you are using. Keep blogging and getting links. Improve the content you already have on your website. A lot of diligence and patience will prove to be worth it when you get that coveted spot at the top of Google page 1. Depending on your business, it could literally be worth millions of dollars in revenue. Something that value will never come easy.
When it comes to Internet Marketing, we cannot overstate all the amazing opportunities it has brought to entrepreneurs. Especially those that are just starting. The internet and the popularity of social media channels have created faster and more targeted ways to build brand awareness, generate leads, and grow your bottom-line.
However, all experienced marketers know that, despite its many advantages, there are certain marketing myths that need to be refuted. These are my top 6 expectations vs. reality examples:
Everyone is a marketer
If you need surgery, do you tell the surgeon that you “can just do it yourself?” Of course not. Same with internet marketing. It is one of those things that everyone believes they can do until they’ve thrown a lot of money down the drain.
Internet marketing experts know the very specific processes that need to be performed at a very high level to see positive ROI. You can write a copy – but can you write a copy that sells? Or target the right people? Or know when to change your strategy? There’s more to it than what the eye can see.
More traffic means more sales
Traffic is king to generate leads and grow your revenue. Intuitively, it makes sense: the more visitors your site gets, the more conversions you’ll have. But is this really true?
Not really. First of all, you don’t want traffic. You want targeted traffic. What’s the difference? Well, if you sell PlayStations, you want people interested in gaming, not in movies.
And don’t forget about your conversion rate. You can bring millions of viewers to your website, but if it’s ugly and slow, you won’t see money back.
Paid ads give you a better chance to turn a profit because it is a cheaper and more targeted way to promote your business. But everyone who guarantees positive ROI is lying.
You need to make sure you are creating ads that will convert AND showing them to the right audience. You should always be testing different ad versions and retargeting those that have interacted with them.
Have a universal message for all platforms
There are many different social media platforms, and all of them have different demographics. When you have a presence in more than one, you have to respect the platforms.
What does that mean?
Make sure you know what the audience in each platform wants. Snapchat’s 14 to 23-year-old users want a more juvenile and visual message than Twitter’s older and written-based audience. And they are all different from Facebook’s, or Instagram’s, or Pinterest’s, etc.
It is easy to come up with innovative ideas for your business.
Sometimes it can be difficult to find out the great ideas for your digital marketing campaign. One of the big facts is that you can’t get results overnight.
It’s important for your business to think outside the box. Innovative ideas with your marketing campaigns can attract new customers for your business.
It can be difficult to give time to get some innovative strategies while you are trying to establish or run your business. That’s why there are people who rely on a professional digital marketing company to study the market.
The reality is, you need to try and test and experiment, it is not necessary that you will always get an innovative idea and that idea will work.
Digital Marketing is all about experimenting
Digital marketing is “set it and forget it.”
Facebook/Instagram and PPC ads require constant monitoring of its campaigns. Audiences can get exhausted and make your CPM rise. Frequency, the number of times someone has seen your ad, can also increase. Maybe the ad that was working great last week then stopped performing.
Make sure you keep an eye on all your campaigns. You should periodically change your ad’s creative design and written copy. You can also try new ad ideas or even scale up the ones that are working.
These are my six main expectations vs. reality disconnects in digital marketing. Can you think of others?
SEO Tools. Running a Business can be tough, especially when you have those sneaky competitors that are always stealing customers from you. Luckily enough there are tools out there that enable you to see what your competitors are doing online so you could outperform them.
Today I will be sharing with you my top 7 competitor analysis tools that will help you spy on your competition. Some you may have heard about them and some you may haven’t considered them as spying tools.
If you put in a URL, even if its a competitor URL. It will show you how much traffic they are getting. You can use Similar Web to compare if your competitor is getting more traffic than you and where most of their traffic comes from. could it be referrals, social share, organic reach, etc? Knowing how much traffic your competitors are getting and where it’s coming from, will help you to better identify where they are most likely getting their customers from. You can use this data to come up with a better strategy to find more customers for your business.
Built with shows you all the technology that your competitors are using. I know you may be wondering why the heck should you care what technologies your competitors are using. Here is why, if they are using tools like optimizely that means they are running AB Tests, if they are running AB tests and it helps them convert better, you too should consider running AB tests. If running AB tests is a strategy that they are using to generate sales, then you also should be doing it and optimize for better conversions than them.
Built with enables you to see a different variation of your competitor pages, this will give you a clear idea of whats converting better and whats not. This will give you a clear insight on what copy you should be using and what you shouldn’t be doing. Knowing what copy is selling for your competitor’s customers and what copy is not generating more sales for them will enable you to better understand which type of content your audience likes to consume and what they are not interested in, having this type of data will enable you to keep your content more relevant to your target audience.
Uber Suggest shows you their search traffic, how much organic traffic and how much paid traffic they are getting per region. It will also show you their most popular pages, the keywords these pages are ranking for, how many backlinks these pages have and their social share. The reason you want to do this is when you are creating content for your website you will want to create content that’s popular and not create content that no one wants to read. What could be better than knowing where your competitors are getting more customers from? Knowing where they are getting traffics and what type of content your audience love will enable you to come up with a better marketing strategy than them.
Focuses more on blog content. If you put your competitor URL. Buzzsumo will show you all their popular blog content by backlinks and social share. This will give you ideas on which blog content you should be creating vs which content you should stop creating. Sometimes it can be difficult to come up with content for your own blog. But knowing the type of content your competitor is creating to increase engagement helps you better understand the type of content. You would have to create to keep them engaged and have a clear understanding of topics that are trending in your field. How likely would people share your content? So, If you get enough social shares, more people will start to be aware of your brand and what you do.
Your Competitors have Social Media profiles, whether its Facebook, YouTube or Instagram. Likewise, social Blade will show you how popular their social profiles are. It will show you how many followers they are getting on a daily basis compared to how much content they are creating. if they are sharing 5 content per day and gain 1000 new followers per day. Sometimes your competitor may not be posting and get about 100 new followers. Sometimes they might share one content and get about 3000 new followers. Social Blade enables you to see which content they shared that increased their brand awareness and when was in creating. This enables you to better understand the content that may increase your social media presence.
Your Competitors are not just running Google Ads or Facebook Ads, So many people today are running banner ads. What runs where will show you what copy and which images they are using that are converting more for them. Using What runs where will enable you to see which platforms to focus on if you will be looking to increase your sales. What copy and which images are more likely to drive your target audience into buying decisions.
Using all these 7 tools will enable you to spy on your competitor’s marketing strategies. So, you can have ideas on how you can do better and crush them. Nothing is more powerful than knowing what your rival is doing. It will give you a better understanding of their strengths and weaknesses. So, you could come up with a better strategy to perform more better than they are.