There are many ways to market a product or a service and providing potential clients and customers with testimonials is one of the best ways to market.
Its power can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred to them by people whom they know. But most of the times, this is not an option that is in the hands of the business owner, he has to do the next best thing, which is to get testimonials from his past clients.
They are living statements from past customers or clients which states that they were satisfied by the product/ service. Every business must have them to be able to stand out in the ever-crowded markets.
There are many benefits to having them here are some of them:
They appease the target market
They usually lessen the doubts of the target market. There are a lot of scammers and con artists nowadays, and this has turned the market into a fearsome one. Credible testimonials provide security to the people who are eyeing a certain product or service. The provision of them gives people a much more relaxed attitude towards a product or service
They assure quality
Aside from confirming the existence of a business and lessening doubts, they provide assurance to potential customers and clients of the quality of the product or service. The fact that they took time out to be able to write testimonials about the product reflect their levels of satisfaction towards the product/service.
They give advantage
Credible testimonials provide a competitive advantage for the product/service. There are many products and services out there and one of the ways to stand out from the rest is the use of credible testimonials.
There are many types of testimonials. Testimonials are usually categorized according to the source. Here are a few examples:
a) Testimonials from satisfied customers
This is probably the most effective type of testimonial. Nothing beats one from a satisfied customer because it is a picture of what the product/service is about.
b) Testimonials from experts
Experts can be credible sources of testimonials. If a renowned dermatologist writes a testimonial for a beauty soap, it will surely help in boosting its sales, wouldn’t it?
c) Testimonials from celebrities
In a world that is run by mass media, celebrities have become powerful sources of testimonials. Today, even infomercials are infested by testimonials from celebrities.
People may think getting them from celebrities will cost a lot, but if it’s a real testimonial, celebrities may even waive their talent fees.
There is much more to making a testimonial an effective tool for marketing than gathering them. Good testimonials are the ones that can be compressed into a few catchy words. “I lost 20 pounds in two weeks’ time!” is an example of an eye-catching testimonial. However, one must never rephrase or edit what the client had said. How to get the right kinds of testimonials will be discussed later.
Credible testimonials should also contain the complete attributes of the people who gave them. Their titles, location, and age should be included whenever possible.
Visual appeal will also be a great help in using testimonials. If the clients are willing, one must insist on taking photographs or videos for their testimonials.
So how does a business owner get started with the whole testimonial thing?
Here are some steps on how to archive testimonials.
1. Before anything else, only products/ services with outstanding quality deserve it, so one must make sure that his product/service possesses exceptional quality.
2. Ask for the help of your customers. One must be able to communicate to his customers his need of getting their testimonials. If they are really satisfied with the product/service, they would be more than willing to participate.
3. Interview your customers. Ask them about what they like about your product/service, why they chose your product, and other questions like these.
4. Ask them if they are willing to make a written one. You can offer to make it yourself based on their responses during the interview but it is still up for their approval. You might want to make the wordings catchy and let them approve it.
5. Ask them if you could record it using a tape recorder or video cam. A video testimonial is better, but of course, many people are camera-shy and this can be a limited option for most.
6. Choose the best testimonials. Use the best ones so as to maximize the benefits that your product can get from them.
They are very powerful and this is the reason why every business should have them. They provide assurance and security and reflect the real essence of a product or a service.
Successful Advertisement can be impacted by many small businesses that don’t get the success they want from advertising due to the availability of very little resources. The results are simply flat due to a lack of good ideas for improvements. Whether the ads are put in a local newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small businesses and professional service providers do when designing and posting the advertisement, which leads to the failure of the advertisement.
Bigger is better is believed in by many
That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running an advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.
Optimize for impressions
So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and the targeted audience can be narrowed down. Once getting the list of newspapers, magazines, and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.
It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and products sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses say, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific, and will catch the fancy of the people who are suffering from back pains for a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.
Focus on the Problem
Focusing on the problems of the customers and giving a solution for them, is what customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realized and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customer’s problem is what some ads miss.
Motivate your customers to take action
The last thing missing in most of the advertisements is the motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead, the advertisement should influence the mind of the customer and should tell him what to do. A call of action is the final job of the advertisement. It should call for information, or visiting the store, or even visiting the online store. The message should sound confident and clear.
Your web site’s success will help you attract new customers and ensure the current ones are repeat customers. Do you want to know what it takes to successfully market a web site and generate repeat sales?
It’s simple really.
You must position yourself as a perceived expert. It doesn’t matter what product or service you are selling, this same premise will hold true.
What is a perceived expert, you ask?
Gone are the days where you could build a simple company web site, list your products, and send customers to an order page. New web sites are sprouting up like blades of grass and competition is intensely fierce.
The bottom line is this: why should a customer buy from YOU?
A small but growing number of small business owners have discovered the answer to their web site’s success and are kicking your butt. How are they accomplishing this? By positioning themselves as an expert in their industry and using their web site to communicate that fact to potential customers.
How can you become an expert too?
Offer your potential customers an education to compliment the product or service you are selling. You can write it, buy it or license the content you need. Whichever you choose, teaching your customers should be an essential component of your web site and its importance cannot be overstated.
Here are some examples:
If you are selling diamonds or jewelry online, offer articles, tips or even a free guide on “How do I choose the right diamond for me?” or “20 ways to spot fake jewelry.”
If you operate a job search or career database, offer a wealth of guides and tips such as “20 ways to improve your resume,” “what to wear at a job interview,” or “how do I know if a job is right for me.”
If you are selling health-related items like (ie: vitamins, pills, or creams), don’t simply throw up ad copy, a few product images, and an order form. Educate your customers on the benefits of each ingredient and how it can improve their well-being. Take it one step further and provide education on every vitamin and mineral known to man. Just make it fun and easy to read.
Do you get the picture?
How can this help your web site prosper?
People want to buy the best product they can, at the best price, from someone they trust. Given the fact your customers will never see or meet you, this task is accomplished by your web site. By offering them a wealth of expertise related to the products you are selling, you immediately create a foundation to build upon. You are helping them make a more informed decision as to what to purchase while at YOUR web site.
In essence, your web site becomes the salesperson that the customer would normally see in the store or talk to on the phone. Customers always have questions and you have the opportunity to give them the answer and a whole lot more knowledge by becoming a perceived expert in your industry.
If you give your potential customers an education, they will reward you for it. Plus, they will likely tell their friends and family too! This will help you improve your personal brand and enable you to become the authority in your industry
Every poster printing is like a book that tells a story. Simplicity is the key to it. A reader would only take a few minutes to look at it, that is why there has to be a few clutters as much as possible. Instead, informative statements and attractive graphics should be included in it. Less detail should be on the poster. Keep in mind that it will be one of the many in the exhibit area so you have to make sure that it will capture the reader’s attention.
The purpose of a poster is basically to present a piece of work in a simple and clear manner. It should effectively present useful information and food for thought. If the details presented in it have been described and illustrated better in a paper, consider making the paper available as a handout at the poster session. Additionally, the use of colors can be very helpful in maximizing both the clarity of images and making it captivating.
There several things you need to know when designing and printing your own poster. First, don’t make the title too large or too small. Consider its distance with the audience. Avoid also from making it too large. If it exceeds the width of the poster consider shortening the title and remember that all caps letters are harder to read. Also, use colors in your posters as it helps to convey additional meaning. But carefully select the colors that you will use. Make sure that the colors draw attention and serve meaningful distinctions.
Remember also to give credit when it is due. Include a short acknowledgment in the poster to recognize everyone who helped you in the process. And most importantly, write simply, plainly, and briefly. Stress out the key pointers and your conclusions on the poster. Do not focus on little stuff. Effectively communicate the big picture.
Do not also assume that the readers would easily understand your poster. So consider adding helpful tutorial sections to the poster such as an Internet address pointing to an important material or anything else that would help teach your readers what they need to know to understand your poster.
You could also use some gimmicks to catch your readers’ attention but make sure that they don’t backfire. And use good judgment in everything that you will include in the poster. So make your posters as interesting as possible but remember not to overdo it.
The term Branding people usually use it interchangeably with logo design, identity design & sometimes typography and all design-related stuff, which is not really what Branding is. Let’s start with what branding isn’t because it is not all the staff people say it is.
Branding is not a logo
A logo is a useful tool for a business but it is not branding. A logo is a symbol for the Brand
A Brand is not a Product
Usually, you will hear a lot of people talk about buying this brand or that brand and they are really talking about buying this product or another product. The brand is not that.
Branding is not a promise
Some people say a brand is a promise that a company makes to customers. There’s a certain truth in that, it ends up working as a promise but it is not that either.
Branding is not an impression
Some say is an impression a company makes on its audience. If you’re trying to sell a lot of impressions I can see where that may be useful to you but from a business perspective why will customers want that? it doesn’t even help creative people understand what is it that they really have to do.
A brand is a result.
It is a customer’s feeling about a product, service, or company. it ends up in their heads and hearts. A brand is like a reputation, it is how customers feel after they had an experience with your company.
A lot of people usually confuse Sales, Marketing, and Branding as the same thing. Although they are all related to building a successful brand, they don’t mean the same thing. Lets briefly go through what they mean and how are they different.
Difference between Sales, Marketing and Branding
Sales is the exchange of a commodity for money; the action of selling something, it is all about convincing. You will hear sales coaches teach more about how to handle objections because it is all about convincing. Marketing is all the activities that you do to generate business while branding is all about influence.
How are all 3 connected?
Earlier I did mention that all 3 are different but connected, this is how they are connected. Let us pretend you own a clothing store, Marketing is what makes customers come to your store, sales is what makes them buy what you sell and branding is what makes them come back to buy more from you.
Personal brand comes hand in hand with the birth of a company. It doesn’t really matter if you’ve begun working on improving your brand it’s still there. Looking at most large companies, there’s a trend that suggests that to succeed you’ll need a larger than life brand. But how do you get there? Heres how.
1. Get in the Mindset that You ARE a Brand
When getting in this mindset, consider Apple. When you think of Apple, what do you think of it? What do you want people to think when they hear your company’s name?
Do you want them to think of futuristic technology or do you want them to think of a homely carpet store? Once you’ve got that in mind, you’ll know how to market yourself well.
2. Track Your Online Presence
Google yourself. From the results you get, you can build. Set alerts that tell you when your name is beginning to pop up more often, perhaps you could Google yourself twice a day in order to check up on it.
The more your name pops up, the more people are going to see you. (*Disclaimer*: If you have a common name, add your middle initial or your full middle name to differentiate yourself.)
3. Make a Personal Website
Your website doesn’t have to have complex moving parts, it can be as simple as a resume and a short bio. Although the more professional your website is, the more likely it is to attract viewers, just having a website is a huge step towards success.
What another way will people be able to discover your company?
4. Find Ways to Produce Value
Have you ever had a situation in which you noticed someone from a large company tweeting about something totally unrelated to them? It probably makes you think, Boy, I wonder why he felt the need to let us know that he really enjoyed his Campbell’s Chicken soup today. Stay in line with your brand, which will, in turn, create more value.
Don’t post just whatever you’re thinking or feeling, post about different technologies if you’re a tech company. Speaking of Twitter.
5. Think Before You Post
Don’t post random things on your Twitter or Instagram. The people who follow your company are not interested in your life or what you did that day. Don’t post too liberally, and definitely don’t over-post.
Try to stay professional and adult when you post, don’t divulge anyone who comments something mean by responding to them.
6. Become Friends with Other Brands
What college did you attend? Are any other alumni also in business? Are they successful? If you can answer yes to those three questions, you’ve got a beautiful start. Join groups, find alumni from your college, and branch out.
The more powerful allies you can associate with, the better off your company will wind up being.
7. Reinvent and Tell a Story
What’s your story? How did you get to where you are now, and why did you begin your company? These are all important questions that will better your personal brand.
Having an inspirational story will help to inspire those who are investing in the company and will also do wonders in getting your personal brand out there. Not only that, but you should always evolve. Never stay in one place, always make progress and reinvent.