We’ve created this guide to shed some light on the subject of branding; what it is, how it works and how you can use it to help improve your business or the perception of your service.
- What we mean by brand and branding
- How the colours and emotions are connected
- How branding can help your business
- The key ingredients of any good brand
- How to communicate, manage and develop your brand identity
- Branding for different market sectors
- The relationship between design and branding